Essential Oils for Beginners
Practical guidance for people beginning to explore aromatherapy.
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PURE INTOX · PRESS & MEDIA
Pure Intox is an independent aromatherapy and botanical wellness brand founded by Certified Professional Aromatherapist Phyllis Broughton. Explore founder information, expert commentary, editorial resources, product stories, and press-ready assets.
ABOUT PURE INTOX
Pure Intox is an independent aromatherapy and botanical wellness brand founded by Certified Professional Aromatherapist Phyllis Broughton.
Rooted in the belief that everyday care can become meaningful ritual, Pure Intox brings together essential oils, botanical ingredients, sensory experience, and thoughtful formulation across aromatherapy, botanical skincare and body care, mineral wellness, recovery, and ritual essentials.
The brand grew from a personal search for meaningful ways to support a loved one's comfort and everyday experience. That experience encouraged Phyllis to explore aromatherapy more seriously, pursue formal education through Aromahead Institute, and ultimately build Pure Intox after retiring from a career in technology.
Today, Pure Intox focuses on approachable botanical rituals, responsible essential-oil use, thoughtful product development, and consumer education.
Read Our Story →
MEET THE FOUNDER
Following a career in technology, a personal family experience inspired Phyllis Broughton to pursue professional aromatherapy education through Aromahead Institute. After retirement, she transformed that education into Pure Intox.
Today, she develops botanical wellness products and creates consumer education around essential oils, botanical ingredients, blending, and intentional aromatic ritual.
EXPERT SOURCE
Practical guidance for people beginning to explore aromatherapy.
Responsible use, dilution, and practical consumer education.
Botanical identity, sourcing, documentation, and informed purchasing.
What batch-specific testing can tell consumers about essential oils.
Practical diffuser practices and intentional aromatic environments.
How botanical oils support skincare, body care, and aromatic formulation.
Aromatic structure and approachable essential-oil blending.
Botanical hair oiling, carrier oils, scalp massage, and pre-shampoo care.
Building a new professional chapter after retirement.
EDITORIAL OPPORTUNITIES
A second professional chapter built after retirement through formal aromatherapy education and entrepreneurship.
A practical, responsible approach to essential oils for people who want to begin without becoming overwhelmed.
An accessible explanation of a frequently used—and often misunderstood—essential-oil quality term.
How botanical carrier oils and scalp massage fit into modern hair-care rituals.
How scent, bathing, botanical body care, and environmental cues can create intentional personal time.
What building a consumer brand later in life can teach us about reinvention, experience, and purpose.
MEDIA RESOURCES
Founder background, brand positioning, editorial angles, product categories, and press contact information.
Download Media KitA concise reference for journalists seeking aromatherapy, essential-oil, botanical wellness, or founder commentary.
Download Expert SheetADDITIONAL DIGITAL ASSETS
High-resolution founder photography, product photography, transparent product cutouts, lifestyle imagery, logos, product specifications, ingredient information, certification information, and GC/MS documentation are available by request.
Request media assets at media@pureintox.com.
PRESS SAMPLES
Product samples are available to qualified members of the media based on product availability and editorial requirements.
Please email your outlet, role, story or editorial topic, requested product(s), deadline, and shipping information to media@pureintox.com.
PRESS & MEDIA CONTACT
Phyllis Broughton
Founder · Certified Professional Aromatherapist
Media Inquiries
media@pureintox.com
Website
pureintox.com
Instagram @pureintox · Pinterest @pureintox
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