PURE INTOX · PRESS & MEDIA

Aromatherapy.
Botanical Wellness.
Meaningful Ritual.

Pure Intox is an independent aromatherapy and botanical wellness brand founded by Certified Professional Aromatherapist Phyllis Broughton. Explore founder information, expert commentary, editorial resources, product stories, and press-ready assets.

GeorgiaFounded & Based
CertifiedProfessional Aromatherapist
Leaping BunnyApproved
GC/MSBatch-Specific Testing

ABOUT PURE INTOX

Where Botanical Care Meets Everyday Ritual.

Pure Intox is an independent aromatherapy and botanical wellness brand founded by Certified Professional Aromatherapist Phyllis Broughton.

Rooted in the belief that everyday care can become meaningful ritual, Pure Intox brings together essential oils, botanical ingredients, sensory experience, and thoughtful formulation across aromatherapy, botanical skincare and body care, mineral wellness, recovery, and ritual essentials.

The brand grew from a personal search for meaningful ways to support a loved one's comfort and everyday experience. That experience encouraged Phyllis to explore aromatherapy more seriously, pursue formal education through Aromahead Institute, and ultimately build Pure Intox after retiring from a career in technology.

Today, Pure Intox focuses on approachable botanical rituals, responsible essential-oil use, thoughtful product development, and consumer education.

Read Our Story →
Phyllis Broughton, founder of Pure Intox

MEET THE FOUNDER

A Second Professional Chapter Rooted in Purpose.

Following a career in technology, a personal family experience inspired Phyllis Broughton to pursue professional aromatherapy education through Aromahead Institute. After retirement, she transformed that education into Pure Intox.

Today, she develops botanical wellness products and creates consumer education around essential oils, botanical ingredients, blending, and intentional aromatic ritual.

Phyllis Broughton Founder · Certified Professional Aromatherapist

EXPERT SOURCE

Available for Expert Commentary.

Download Expert Source Sheet →
01

Essential Oils for Beginners

Practical guidance for people beginning to explore aromatherapy.

02

Essential-Oil Safety

Responsible use, dilution, and practical consumer education.

03

Choosing Quality Essential Oils

Botanical identity, sourcing, documentation, and informed purchasing.

04

Understanding GC/MS

What batch-specific testing can tell consumers about essential oils.

05

Diffuser Use & Aromatic Routines

Practical diffuser practices and intentional aromatic environments.

06

Carrier Oils & Botanical Oils

How botanical oils support skincare, body care, and aromatic formulation.

07

Top, Middle & Base Notes

Aromatic structure and approachable essential-oil blending.

08

Hair & Scalp Rituals

Botanical hair oiling, carrier oils, scalp massage, and pre-shampoo care.

09

Second-Act Entrepreneurship

Building a new professional chapter after retirement.

EDITORIAL OPPORTUNITIES

Story Ideas & Interview Themes.

01

From Technology to Aromatherapy

A second professional chapter built after retirement through formal aromatherapy education and entrepreneurship.

02

Aromatherapy Without the Confusion

A practical, responsible approach to essential oils for people who want to begin without becoming overwhelmed.

03

What Does GC/MS Tested Mean?

An accessible explanation of a frequently used—and often misunderstood—essential-oil quality term.

04

The Return of Hair Oiling

How botanical carrier oils and scalp massage fit into modern hair-care rituals.

05

Building a Better Evening Ritual

How scent, bathing, botanical body care, and environmental cues can create intentional personal time.

06

The Second-Act Entrepreneur

What building a consumer brand later in life can teach us about reinvention, experience, and purpose.

MEDIA RESOURCES

Press-Ready Resources.

01

Press & Media Kit

Founder background, brand positioning, editorial angles, product categories, and press contact information.

Download Media Kit
02

Expert Source Sheet

A concise reference for journalists seeking aromatherapy, essential-oil, botanical wellness, or founder commentary.

Download Expert Sheet

ADDITIONAL DIGITAL ASSETS

Need Something Specific?

High-resolution founder photography, product photography, transparent product cutouts, lifestyle imagery, logos, product specifications, ingredient information, certification information, and GC/MS documentation are available by request.

Request media assets at media@pureintox.com.

PRESS SAMPLES

Request a Product for Editorial Consideration.

Product samples are available to qualified members of the media based on product availability and editorial requirements.

Please email your outlet, role, story or editorial topic, requested product(s), deadline, and shipping information to media@pureintox.com.

PRESS & MEDIA CONTACT

Let's Connect.

Phyllis Broughton
Founder · Certified Professional Aromatherapist

Media Inquiries
media@pureintox.com

Website
pureintox.com

Instagram @pureintox · Pinterest @pureintox